Still waiting for your people to find you? ...it's time to create your OWN big break!
Stop Guessing with Meta* Ads
Join the Membership that gives you Strategies, Swipe Files,
and Real-Time Support to Make Ads Work for YOU 🙌
*Meta = Facebook + Instagram
we get it...
nobody wants to spend money on Facebook Ads
But here’s the thing:
If you’re spending all your time hustling to get noticed and scrambling for sales,
you’re already paying a much higher price.
Let’s change that.
That's why we LOVE Facebook Ads!
Ashley here! As an introvert, the idea of “selling” has always made me uncomfortable
—it can feel pushy, and honestly, it’s not my thing.
But here’s the truth: without sales, our business wouldn’t survive—it’d just be an expensive (and exhausting) hobby.
That’s where Facebook Ads changed everything.
Instead of constantly hustling or feeling awkward about pitching, ads let us grow our audience, nurture our leads, and make sales—all while automating the parts that feel overwhelming.
Ads do more than just bring in revenue, too; they amplify our impact, helping us reach the people who need our message most... and that's the whole point, right?
Ashley here! As an introvert, I really don't like 'selling' when I'm teaching or serving my people.
BUT unless I make sales, this isn't a business... it's just a really expensive (+ time consuming) hobby.
Facebook Ads save me from some of the discomfort of selling by automating the follow up for me or getting my people to my email list where those automations nurture and sell for me.
Not only that, but they help me grow my audience which in turn increases my IMPACT.
a few Things Facebook Ads can do for you:
As you can see, Facebooks Ads can be an incredible tool!
but... you might have heard about some of the not-so-fun things, too.
We totally hear you!
& that's why we came up with a solution!
Most business owners don't have the time (or desire) to become an "Ads Expert"
let us be your secret sauce shortcut!
the ones you rely on to...
- keep you up to date with all the meta news
- answer your questions in real time!
- give you step-by-step directions for the newest strategies + tactics
- teach you how to target your people
- make incredible creatives
- write super impactful ad copy
- and do all that while keeping your ad budget as efficient as possible
...basically we want to help you be successful however we can!
Most business owners don't have
the time (or desire) to become an "Ads Expert"
let us be your
secret sauce shortcut!
- the ones your rely on to -
- keep you up to date with all the meta news
- answer your questions
- give you step-by-step directions for the newest strategies + tactics
- teach you how to target your people
- make incredible creatives
- write super impactful ad copy
- and do all that while keeping your ad budget as efficient as possible
...basically we want to help you be successful however we can!
THE MAGIC IS IN THE
4 Pillars of Ad Success
1️⃣ Ad Strategy - How to determine what kind of ads to run (what options there are + why you don't need them all) + a list of common ad strategies/use cases and simple set up instructions. Plus our best tips and tricks to get the most bang for your buck.
2️⃣ Copy + Creative - Learn how to create 'micro-angles' to make your ads stand out from the crowd, as well as tips for making graphics, videos and talking head videos, choosing images as well as best performing ad copy formulas and AI prompts.
3️⃣ Setting up your Tech (without overwhelm!) - We walk you through the 'must have' ads manager settings with video tutorials + a handy checklist, plus easy to follow 'click alongs' so you can kick tech overwhelm to the curb.
4️⃣ Results - Learn how to easily find and read your data to determine if your ads are 'working'. Plus, get our easy to use Fix it Framework for a quick way to know what data you're looking at, what numbers you need to be measuring against AND what to do to get better results!
This is a robust set of tutorials + step-by-step instructions intended to meet you where you are in your ad journey
+ make sure you have all the resources to make the most of your ad spend + time.
There is a behind the scenes video a little further down the page.
and even more!
Really good ads aren't created in a vacuum which is why we have SO much goodness packed in for you!
01
What's working now? Updates
Get real-time insights into ad trends and strategies that are currently working, with exclusive monthly calls where you can ask questions and receive direct guidance.
02
Little Black Book of Ad Strategies
An exclusive library of proven ad strategies designed to help you achieve results faster and avoid common pitfalls. This includes a library of Click Alongs (step by step setup instructions) for each strategy suggested.
03
14-Day Quick Start Guide
Overwhelmed with where to start? This is your holy grail. Start with this guide + we’ll get you set up (even if you’ve never run ads before) so that by the end of these 14 days your ads will be up and running + you’ll know exactly what step to take next!
04
Custom GPTs
Trained on hundreds of successful ad campaigns across various industries and verticals, these GPTs will help you set your ad budget, find your ad benchmarks, and write high converting ad copy.
05
Quarterly Trainings + Get it done hours
Stay ahead of the curve with quarterly training sessions focused on advanced ad topics, designed to keep you at the top of your ad game. Then bring those new skills into a highly focused ‘Get it Done’ hour where we’ll help you implement and take quick action.
06
Private Facebook Group
Connect with a community of business owners who are also diving into the world of ads. Share experiences, ask questions, and get feedback from peers and ad experts alike.
as seen on
but wait... have you heard about the
ad kits?!
Think of Ad Kits as your shortcut to ad success. Each kit is a complete, done-for-you playbook tailored to specific goals like growing your email list, retargeting warm leads, or selling your products.
Inside, you’ll find everything you need to create high-converting ads, including proven strategies, creative templates, copy prompts, step-by-step Click Alongs, and key performance benchmarks.
Ad Kits take the guesswork out of running ads. No more starting from scratch or wondering if you’re “doing it right.”
These kits are built on tried-and-true methods that have delivered real results across industries.
They’re designed to save you time, simplify the setup process, and help you feel confident every step of the way.
With Ad Kits, you’ll not only create ads that look great—you’ll create ads that work.
about those
Quarterly Focuses
Facebook Ad Strategies based on the time of year, what's working now + best practices.
Q1
Growing Your Audience
This quarter we'll be working on getting your business in front of as many people as possible!
We're going to talk about what kinds of existing posts to use (or create if needed!), audience targeting + adjusting so you know you're reaching the right people, as well as growing your social following with ads.
Q2
Let's get you some leads!
This quarter we're talking through the beauty of lead generation + Facebook.
That means we're going to discover how to grow your email list, get sign ups for a free workshop, webinar, challenge, service provider inquiries... and more!
We will also discuss how to make money on the backend of these leads, too!
Q3
Selling a Tiny Offer
You've probably heard of a Self Liquidating Offer that's what we're talking about here. It's a product under $50 that we sell via ads with the idea that you're making enough to cover your ad spend AND you're getting qualified leads on tap.
If you don't currently have a 'tiny offer' we will talk through some options you could pull together (it doesn't have to be hard!).
Q4
Holiday Sales + Retargeting
This quarter is about ads for flash sales (aka black friday) as well as retargeting all these warm leads you've collected!
We are anti-hustle + pro-revenue over here, so don't think that this is going to be some crazy time intensive thing. We're going to help you make money AND spend more time with your family this holiday season.
And even if you don't need/want to do that quarter's specific focus, I promise you will still find value in the skills training, build outs and more for your own ad plan.
What's included:
The 4 Pillars Ad Training System
Foundational Ad Kit Bundle
Little Black Book of Ad Strategies
14-Day Quick Start Guide
Exclusive Custom GPTs
Quarterly Specialized Trainings + Get it done hour
Our proprietary Meta AdHQ Doc
Audience Swipe Files
Creative Templates
total value
your price
$997
$197
$127
$97
$197
$97
$97
$47
$97
$1,953
only $27/month!
What's included:
The 5 Phase Ads Made Easy Roadmap $997
2x week LIVE calls with Ashley or Elizabeth $247x4
Monthly Skills Call $197
Monthly Behind the Screen Call $197
Monthly Coaching via Orientation Call $247
Ad Creative + Copy Audits $247
total value $2873
your price only $97/month
Take a look inside!
A behind the scenes look of The Big Break Club!
about those
Quarterly Trainings
Facebook Ad Strategies based on the time of year, what's working now + best practices.
Q1
Growing Your Audience
This quarter we'll be working on getting your business in front of as many people as possible!
We're going to talk about what kinds of existing posts to use (or create if needed!), audience targeting + adjusting so you know you're reaching the right people, as well as growing your social following with ads.
Q2
Let's get you some leads!
This quarter we're talking through the beauty of lead generation + Facebook.
That means we're going to discover how to grow your email list, get sign ups for a free workshop, webinar, challenge, service provider inquiries... and more!
We will also discuss how to make money on the backend of these leads, too!
Q3
Selling a Tiny Offer
You've probably heard of a Self Liquidating Offer that's what we're talking about here. It's a product under $50 that we sell via ads with the idea that you're making enough to cover your ad spend AND you're getting qualified leads on tap.
If you don't currently have a 'tiny offer' we will talk through some options you could pull together (it doesn't have to be hard!).
Q4
Holiday Sales + Retargeting
This quarter is about ads for flash sales (aka black friday) as well as retargeting all these warm leads you've collected!
We are anti-hustle + pro-revenue over here, so don't think that this is going to be some crazy time intensive thing. We're going to help you make money AND spend more time with your family this holiday season.
And even if you don't need/want to do that quarter's specific training, I promise you will still find value in the skills training, build outs and more for your own ad plan.
You've got questions, we've got answers.
You've got questions,
we've got answers.
HOW MUCH SHOULD I PLAN ON SPENDING IN AD SPEND?
That depends on the goals you have for your ads. If you want to grow your email list, I’m going to recommend $10-$15/day. If you want to retarget people who have visited your Instagram/Facebook/Website I’m going to recommend $2/day. If you want to sell a $27 digital product, I’m going to recommend $10-$15/day to start with. There’s a lot of nuance here but the bottom line is you can get results for as little as $2/day and then go from there. I don’t want anyone to stress themselves out with crazy ad spends.
WILL IT ACTUALLY BE ASHLEY AND ELIZABETH ACTUALLY IN THE GROUP?
Absolutely! Both Ashley and Elizabeth are hands-on in the Club. Whether it’s during live Q&A calls, quarterly trainings, or inside the Facebook group, we’re here to provide real-time guidance and support.
WHAT KIND OF RESULTS CAN I EXPECT FROM BEING IN THE CLUB?
Results depend on your business, your offer, and your ad budget. That said, our frameworks, Ad Kits, and live support are designed to maximize your chances of success by helping you run ads that work. You’ll know exactly how to track your progress and make adjustments for better results.
I WOULD LIKE TO HAVE SOMEONE ON MY TEAM TAKE THIS IN MY PLACE, IS THAT POSSIBLE?
Absolutely! After purchasing, simply send the email of the person you would like added to [email protected] + we'll get you taken care of.
WHAT IF I'VE NEVER RUN ADS BEFORE?
No problem! The Big Break Club was built with beginners in mind. Start with our 14-Day Quick Start Guide and foundational trainings, and you’ll feel confident in no time. Plus, we’re here to answer your questions every step of the way.
I'VE BEEN BURNED BY ADS IN THE PAST. HOW IS THIS DIFFERENT?
We get it—so many people feel frustrated by wasted ad spend or confusing strategies. The Big Break Club simplifies the process with step-by-step Click Alongs, proven templates, and expert advice. This isn’t trial-and-error; it’s a proven system.
DO I NEED TO HAVE A BIG OFFER READY BEFORE I JOIN?
Not at all! Whether you’re promoting a product, building your email list, or just trying to get more visibility, we’ll help you develop the right strategy for where you are now.
HOW MUCH TIME DO I NEED TO DEDICATE TO THIS EACH WEEK?
You’ll want to set aside about 1-2 hours a week to work on your ads. This includes attending calls, reviewing your campaigns, and implementing strategies. We focus on keeping it simple and efficient so you can make the most of your time while you're getting started.
WHAT HAPPENS IF I HAVE QUESTIONS BETWEEN CALLS?
You’ll have access to our private Facebook group, where you can ask questions and get support anytime. Ashley, Elizabeth, and fellow members are there to help you troubleshoot and keep moving forward.
CAN I CANCEL MY MEMBERSHIP AT ANY TIME?
Yes! The Big Break Club is a month-to-month membership, so there’s no long-term commitment. Cancel anytime, though we think you’ll love the value and want to stick around.
I DON'T HAVE A CREATIVE BONE IN MY BODY, CAN THIS STILL WORK FOR ME?
Absolutely! Our Ad Kits include done-for-you creative templates, and our weekly Creative + Copy Review Posts are designed to help you brainstorm, refine, and feel confident about your ads.
WHAT IF I'M NOT TECH SAVVY?
We’ve got you covered! The Click Alongs and Ad Tech Checklist make setting up ads simple and stress-free. Plus, if you ever get stuck, our team is here to guide you.
IS THERE A GUARANTEE?
While we can’t guarantee specific results (because every business is different), we can guarantee that you’ll have access to the tools, training, and support you need to run effective ads. Success happens when you show up and implement what you learn!
What's included:
The 4 Pillars Ad Training System
Foundational Ad Kit Bundle
Little Black Book of Ad Strategies
14-Day Quick Start Guide
Exclusive Custom GPTs
Quarterly Specialized Trainings + Get it done hour
Our proprietary Meta AdHQ Doc
Audience Swipe Files
Creative Templates
total value
your price
$997
$197
$127
$97
$197
$97
$97
$47
$97
$1,953
only $27/month!
and more...
Really good ads aren't created in a vacuum which is why we have SO much goodness packed in for you!
01
AD TECH CHECK... LIST
Not confident in your tech set up? We've got you! This checklist walks you through the 'must-do' steps to get your ad account up + running successfully.
02
AUDIENCE SWIPE DOC
Our routinely updated Audience Targeting Sheet with the best performing audiences in multiple niches like; Small Business Owners, Female Business Owners, Bougie Moms, Luxury Consumers, Crafty people, Parents, Business Curious Consumers, + more!
03
AI COPY PROMPTS
This doc is our best AI prompts to get the kind of results that require the least amount of editing and the most amount of conversions. We're all about working smarter not harder over here.
04
CREATIVE TEMPLATES
Never start from scratch again, use our ad creative data base to find your favorite ad graphics + simply drop your own colors/fonts/copy/image and BA-BOOM! You're ready to go!
05
CLICK ALONGS
Step-by-step guides to build specific Facebook Ad Strategies. We help you determine your strategy on the orientation call and then make sure you have the step-by-step guide to follow along.
06
OUR META AD HQ DOC
This is your ad home base. Where we give you a place to put your data AND it will tell you if it's working/not working AND what to do if you need to change anything.
Facebook Ads for Mission Minded Entrepreneurs.
We believe that empowered women, empower women.
We believe in ethical marketing.
We believe in people over profits.
We believe in seeking innovation.
We believe the world needs what you have to offer.
We also believe in...
easy + transparent communication,
consistent + reliable reporting,
+ results that speak for themselves... because we want you to succeed.
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